As PR and Communications Professionals, it’s vital that you stay up to date with current affairs, trends, and industry news. PR and comms podcasts are an easy way to stay in the loop and hear what others have to say.

What’s the benefit of listening to PR and comms podcasts?

In such a fast-paced industry (and world!), PR and comms podcasts have become the perfect way to digest content. Plug in, let go, and relax as you listen to experts across the world relate to -and advise on- your personal experiences.

It’s no surprise that over one-third (104 million) of Americans now listen to podcasts on the regular (Buzzsprout, 2022).

But with around 2 and a half million podcasts out there (Demand Sage, 2022), it can be difficult to know where to look when trying to find those that are most relevant to your needs and preferences.

This booming industry has blessed us with a great number of hidden (and some not-so-hidden) gems, which we think every PR and Comms professional should know about – so we’re here to bring them straight to you!

So, if you want to delve into the minds of experts at the top of their game, and learn how to hone your craft using insights from a diverse range of experience, research and expertise, then carry on reading to discover the crème de la crème of PR and comms podcasts…

(All of these podcasts are generally relevant to a global audience, but we’ve noted down their geographical origins in case you prefer to hear a familiar accent from your podcast hosts!)

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PR Industry Podcasts

Through the Line (UK)

Host Andy Bargery invites leading marketing and agency professionals to sit down and discuss the topics defining the current marketing and communications industries. From neurodivergent teams, the agency vs in-house debate, to human-centred marketing and much, much more. Episodes are between 30 to 45 minutes and are accessible, conversational, and always enlightening.

PR People: The Podcast (UK)

Hosts Callum and Alex talk all things PR in this insightful podcast. Each episode features a new guest from the world of PR, and together they delve into a diverse range of topics, from the link between pop culture and PR, to how to write a pitch, and the rise of SEO; the discussion is always relevant and topical, and yet still manages to come from a unique angle that provokes new considerations and ideas. Episodes range between 30 minutes to an hour.

The PR Resolution (UK)

In this podcast, host Stella Bayles explores emerging topics in PR, and with the help of an expert dispels any myths and breaks down the jargon. Episodes are under an hour, and the direct and conversational tone makes it perfect for listening to on the morning commute.

Stories and Strategies for Public Relations (Canada)

Doug Downs hosts this podcast about PR and everything it entails. Episodes are between 20-25 minutes and vary from advice-centric episodes for graduates and professionals, to the more hypothetical debates about the PR industry and the future of corporate comms. With expert guests coming on to share their experiences from a range of backgrounds and career journeys, this is the perfect podcast if you want to prompt your own inner dialogue about the work that you do.

Current Affairs Podcasts

On the Media (US)

A biweekly hour-long podcast discussing the week’s biggest topics and their impact on media. Hosts Brooke Gladstone and Bob Garfield tackle topics that range from free speech and government transparency to social media and financial markets. If you’re interested in learning how the media shapes our worldview whilst getting your news fix, then this podcast is for you.

The Best One Yet (US)

Hosts Jack Crivici-Kramer & Nick Martell run this 15-minute daily podcast on the day’s biggest news at the intersection of business and popular culture. From millennial wine thesis to anti-Instagram culture, this podcast covers the latest app developments, business trends, and marketing stunts. Perfect for always having the latest gossip in the world of PR to bring to your meetings.

Career Tips & Tricks Podcasts

Copyblogger FM (US)

A weekly showing of rotating copywriting experts who offer their expertise in all things content writing, from email marketing to conversion optimisation. Actionable insights from hosts Tim Stoddart and Ethan Brooks give you the best chance at creating strong content and reaching your target audience. Episodes are around half an hour long and are generally ‘how-to’ themed.

Have You Got 5 Minutes? (UK)

Rebecca Roberts & Harriet Small seek to answer those burning questions that you might normally ask a colleague or fellow PR professional in the office or at an event. Listen for quick and practical tips, summed up in under 10 minutes. Extended guest episodes feature on the regular, where experts in the industry come along to share their knowledge (these are usually between 20 minutes and an hour long).

Hanson and Hunt (US)

Marketing and comms experts Arik Hanson and Kevin Hunt lead this informative and actionable podcast, revealing advice and explainers that will help you understand this constantly evolving industry. Episodes are around 40 minutes and tend to cover the most common pain points of PR and communications professionals. From comms job titles, how to tell clients ‘no’, to the lifespan of content, and avoiding ‘link-rot’. They understand the struggles of being a professional in this industry, and from the day-to-day to the existential, they’re here to help you overcome them.

Internal Communications Podcasts

The Internal Comms Podcast with Katie Macaulay (UK)

Every other week, Macaulay speaks with internal comms thought-leaders to better understand how communications can be improved at the workplace. This is one of the UK’s first internal communications podcasts, and it holds up as a reliable place to turn to if you want to learn more about this aspect of PR. Episodes range from 45 minutes to an hour and a half and are always packed full of productive and motivating advice.

Social Media Podcasts

Social Pros (US)

One of the most popular marketing podcasts in the world, this podcast offers thought-provoking insights into various companies’ social media operations, revealed to us by the people that do the work. These leading social media strategists join hosts Anna Hrach, Daniel Lemin and Erika Lovegreen to delve into the reality of working in social, as well as discussion around current trends and ideas in the industry. Episodes range from 35 to 50 minutes.

The Social Media Union (UK)

Host and Founder of SMU, Jenna, joins each episode with a fellow social media professional, to discuss what its like working within this field, and to help spread advice and knowledge in this under-valued and misunderstood industry. Episodes are between 30 minutes to an hour, and are always gripping throughout.

Jenna says: “SMU is all about creating a private community for social media professionals who want to raise the ethical bar as well as support one another and knowledge share. The podcast supports this – hearing from people who we think are really interesting and can help social media professionals with their work lives”.

Storytelling in PR Podcasts

The Business of Story (US)

Hosted by Park Howell, this weekly podcast discusses how to excel in the business of storytelling – the foundation on which all PR and comms hinges on. Featuring a range of special guests to enrich Park’s expert knowledge, you will hear from content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand storytellers. Each of them revealing new points of view and schools of thought. The Business of Story is ranked among the top 10% of downloaded podcasts internationally for a reason, give it a listen to find out why.

Be The Drop (Australia)

Host Amelia Veale interviews people “who motivate and inspire collective thinking and action”, and through their stories and advice, uncovers strategies for positive communication. This podcast is all about harnessing that human element of narrative building and purpose-led comms; story-telling is at the heart of any business, and to understand what makes a good story, we must understand what makes people tick. Episodes are 15-30 minutes

Podcasts For Managing Workload & Wellbeing

Podcast: The Anxious Achiever (US)

On a mission to destigmatise mental health in the workplace, Host Morra Aarons-Mele seeks to reframe the way we talk about disorders like anxiety and depression. Enlightened by stories from people who’ve been there and aided by experts who help to equip you with the right behavioural tools, this podcast is a must-listen for anyone who feels they need a helping hand to deal with life’s pressures and strains. Whether anxiety is to you a chronic condition or fleeting emotion, this podcast can help you to deal with things like imposter syndrome, negotiation anxiety, working with racial trauma or neurodiversity, and learning more generally about how anxiety works.

Trend Forecasting Podcasts

Podcast: The Near Futurist (UK)

This fortnightly podcast, hosted by senior tech journalist Guy Clapperton, looks at the impact of future technologies on our lives, supported by a series of interviews with consultants, technologists and future thinkers. Topics tend to focus on a shorter-term view of forecasting, rather than attempting to predict decades ahead, which makes it particularly useful for those working in the PR and comms industries; learn where the world is heading and what you can do to prepare. Episodes range from 15-25 minutes and transcripts are available for each episode.

#FutureProof (US)

Discover this forward-thinking marketing podcast from Kantar and Saïd Business School, Oxford University. Each episode features a discussion with an expert, centred around a key question. From ‘Was advertising better in the past?’ to ‘What’s next for retail?’ to ‘How can social influencers help brands?’, they’ll always have you hooked and will always leave you informed.

Why Listen to Podcasts If You Work In PR and Comms?

Listening to PR and comms podcasts give you an opportunity to learn what’s happening and what’s coming up within your industry, putting you in the best place to prepare for the future.

The audio format of podcasts also allows us to follow dynamic conversations and emerging thought patterns as they play out, the benefits of which can be lost in the more ‘polished’ written content that we consume.

PR and comms podcasts also give you the opportunity to accelerate your professional development, by giving you access to conversations between those at the top of your field. Learn from their extensive experience and put into action their expert advice.

If you’re a PR professional looking for help on how to write a press release, read our article: The PR’s Guide to Writing the Ultimate Press Release.

Written by Becky Tudor